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Transparent Pricing

Your dollars pay for better clothes, not higher unfair markup.

Price Comparison for Classic Crew 6-Pack

$119.99
Total Costs
Fair Markup
$336.00
Total Costs
Unfair Markup
Other Premium Brands

*Traditional retail pricing reflects typical wholesale and unfair markups (often 2x at wholesale and 2x at retail)

Mens

Clearance
Short Sleeves

Short Sleeves

Clearance
Long Sleeves

Long Sleeves

Clearance
Flash Deals
02
:
20
:
58
Flash Deals
Bottoms

Bottoms

Clearance
Outerwear

Outerwear

Clearance
Activewear

Activewear

Clearance
Dress Shirts

Dress Shirts

Clearance
Boxers & More

Boxers & More

Clearance
Tall

Tall

Clearance

Why True Classic?

3 Problems We're Solving for Our Customers

Fit

Fit

Problem: Baggy, unflattering fit.

Solution: Fits that sharpen your look and boost your confidence.

Comfort

Comfort

Problem: Stiff, scratchy fabrics.

Solution: Fabrics that are soft, stretchy, and incredibly comfortable.

Value

Value

Problem: Premium brands overcharging.

Solution: Get more for the same price and quality as other premium brands.
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